For indie game developers

You build the game.
We launch it.

LaunchFlare handles everything from Steam page optimization to press outreach to community building, so you never have to choose between making your game better and making it visible.

14K+
Games on Steam yearly
61%
Devs cite marketing as #1 challenge
$522B
Gaming industry size
0
Marketing hours you should spend
The reality

Great games die in silence every single day

📉

Invisible launches

You spend two years building something incredible, launch on Steam, and get 47 wishlists. The algorithm never kicks in. Nobody finds your game.

💸

Agency prices are absurd

Game marketing agencies charge $15K-$100K per launch. That's more than most indie devs spend making the entire game.

Marketing eats your dev time

Every hour spent learning Steam SEO, writing press emails, and editing TikToks is an hour not spent making your game better.

Full-stack game launch, not just advice

01

Steam Optimization

Store page copy, tag strategy, screenshot sequencing, and capsule art direction. Engineered to trigger Steam's discovery algorithm and drive wishlist velocity.

02

Press & Influencer

Targeted outreach to journalists and content creators who actually cover your genre. Not spray-and-pray email blasts. Real relationships, real coverage.

03

Community Building

Discord setup, social content calendar, and engagement strategy. Turn early followers into a launch-day army that moves your wishlist numbers.

04

Short-Form Video

TikTok and YouTube Shorts that showcase your game's best moments. Organic reach is the great equalizer for indie budgets.

05

Press Kit & Assets

Professional press kits, trailers, key art, and media pages. Give journalists zero excuses not to cover your game.

06

Launch Strategy

A 12-month timeline from announcement to post-launch. Festival submissions, wishlist milestones, demo strategy, and week-one pricing.

Built by someone who shipped games, not ads

15+
Years in game production
5
Studios worked across
1
Mission: your game gets seen

Every great game
deserves a great launch

The indie market doesn't reward the best games. It rewards the most visible ones. LaunchFlare exists to make sure those are the same thing.